10th October 2007 — 17th November 2007
Ikea
might be cheap but they don't like to give it away. Their press pack
contains seven sheets of A4 paper yet we are told on the back of the
envelope that it cost £5 to produce. You would think that with the
amount of catalogues they must run off they would be able to get their
printing costs down a bit. You can imagine how grumpy they must have
got catching Guy Ben-Ner making his film in their example kitchens with
out permission.
Adapting the products/spaces of big corporations to make work
continues to be a medium for artists; whether they are using the
soldiers in the computer game 'Halo' to discuss philosophical issues or
re-editing films to their own ends. The subversion necessary for
Ben-Ner's piece is obvious yet it succeeds in rising above 'wow isn't
that clever' and becoming something all the more sublime.
Ben-Ner, his wife and two children wander casually into IKEA, put down
the camera and act out the scenes necessary for his film. They work
their way through the script until a member of staff catches on and
asks them to leave. They filmed at two IKEAs in Israel, one in Germany
and one in America and over a good few months if hair-length is
anything to go by. Continuity isn't an issue here; in fact it is a
running joke. Clothing changes, rooms, price tags and languages; the
only constants are the oblivious shoppers (bar the couple pointing at
the camera) and the IKEA bags.
At 18 minutes long, 'Stealing Beauty' has a similar running time to a
standard sit-com and a similar format, lots of sitting around the
living room table or relaxing on the sofa à la 'Friends'. There are
some fun visual gags using the sets with a long, slow pan from son
washing up in one kitchen to washing up in a different kitchen set-up
on the other side. There are a surprising number of dressing gown and
pyjama shots and dad even appears without a shirt on at one point (so
that'll be the end of another days filming then).
The plot is well-written, and reverberates well within the
'stolen' setting. Youngest son is caught stealing from a classmate and
is sent home with a note. The family then discuss and compare
ownership, property, worth and love. In one homely scene Dad charges
for a bedtime story and is disappointed with his earnings. There is
also a sub-plot about dad masturbating in the shower - with hilarious
results.
It is a fun blend of slapstick, TV comedy, hidden camera shows
and earnest, education programme but not totally without faults. The
manifesto at the end is a bit heavy-handed and some of the acting may
be a little wooden, but that's hardly surprising under the
circumstances. It is probably the slickness of the set up that
encourages us to make unfair comparisons, mind you, the littlest boy is
very good and worth looking out for in future productions until he goes
off the rails.
AL
Gimpel Fils
30 Davis Street
London W1K 4NB
http://www.gimpelfils.com/
Open
Monday-Friday, 10am-5.30pm
Saturday, 11am-4pm